Layout can be tough. I don't think I'm betraying any secrets by saying this, am I? For writers interested in going the self publishing route, that usually means doing everything yourself, including (after the writing and proofreading has been performed) organising the general layout of their book, something that many can feel out of their depth doing. After all, we're writers, not graphic designers, right? Fortunately, there are a few simple guidelines to follow that can make the process a whole lot easier.
Firstly, think about contrast. The layout of your pages need to be aesthetically appealing, so consider having different elements for your font size and style, colour and large headings that have a different type from the main body of the text. When it comes to justification, there is another simple rule, pick one, and don't deviate. While text fully justified is the most professional look, it really depends on the subject and style of your book. Make sure as well that the text is organised properly in an appealing fashion. Also, repeat some visual elements here and there throughout your book, in order to create a sense of uniformity. This can be as simple as some type of decorative graphic at the commencement of each new chapter.